Ariel Atom creator wins award

Ariel Atom creator wins award

(Designer honoured for adventurous design)

The creator of the Ariel Atom has won an award for his creation. Simon Saunders, designer and director of the Ariel Motor Company which launched the Ariel Atom sports/track car in 2001, has been awarded the prestigious Simms Medal by the Royal Automobile Club (RAC).

Named after Frederick Simms, the founding member of the RAC, the Simms Medal recognises a genuine contribution to motoring innovation by individuals or small companies that also exemplify the spirit of adventure. The Simms Medal Committee felt that Simon Saunders deserved the Award for his passionate development and manufacture of the Ariel Atom sports/track car, one of the most exciting pieces of automotive design, built for pure performance.

Phoenix Power’s R35 at Dream Car Show 2008

Phoenix Power displayed their Nissan R35 GT-R at Dream Car Show 2008 this weekend in Toyama with a brand new body kit from Zele / Harrison as well as a colour matched grill. This car is also wearing some brand new BBS LM-DBK 20″ wheels, we got our first look at this week, and Pirelli tires.

This might be the first car we’ve seen with a full Zele / Harrison kit fitted up outside the famous orange demo car. It’s looking as great in red as it did in orange though.